Launch copy that feels good and sells outābut in the good way.
You were never interested in stringing together some half-assed digital product or course to launch.
Yāknow, one that offers little-to-no value in exchange for a quick cash grabāall before you delete the Internet and skip town.
Hard pass.
So you spent months combing through your market and carefully creating a digital product so powerful it can transform lives.
And then you did what most people *donāt* because theyāre too busy hopping into the getaway car: You validated your offer before you dared to launch. Signed, sealed, and delivered, baby. Bring in the dancing lobsters!
But before the end credits start rolling and āBorn in the USAā starts blaring, the same dread you used to feel on Sundays knowing you had to go into your 9-5 the next day begins creeping in becauseā¦
You still need to sell your offer.
While the bones are there, now itās time to get your launch email sequence and sales page locked down. Aka the *two key pieces* of launch copy that wrap up your offer and present it like the delightful treat it isāand get your Stripe account pinging.
Thereās just one problem with all thatā¦
Your launchās to-do list is beginning to rival War and Peace. You havenāt slept in two days. Your dog wonāt stop barking at no one at the front door. In the distance, sirens.
To make matters even funner (yay!), this aināt your first rodeo, and you know what happens when you sit down and try to write your own launch copy.
Things likeā¦
Being too close to your offer to zoom out and explain it like it needs to be explained
Struggling to sound like you, even when you try zhuzhing up a DIY template
Overthinking night after sleepless night, leading to this after two weeksā work:
Leaving money on the virtual table because you didnāt have months years to learn how to write 1000s of words that arenāt just pretty *but also* pack a purposeful punch (totes okay, wasnāt your job to)
Breaking out in a cold sweat because itās T-minus two weeks ātil your launch and you still donāt have the first draft done of your sales page
Staring blankly at the wall because you arenāt sure what emails need to go in your launch sequence, how many to send, when to send them, or what even to say
If only there was an alternativeā¦
Spoiler alert: there is.
In order to have a sold-out launch that feels good, you know your time and energy are waaaay better spent connecting with your audience and hyping up your life-enriching digital product or course.
I know that, too, and thatās where I come in.
Because you sure as hell donāt want just any run-of-the-mill copywriter taking this ship over. You need a launch copywriter and strategist who can roll up her sleeves andā¦
Find the blind spots in your offerās messaging and fill those gaps
Whip up personality-infused launch copy that sounds like you and what you always wanted to write
Craft messaging that connects with the right people and shows the wrong people the digital door out
Make sure your launch copy is anchored on bullet-proof formulas, careful strategy, and ethical psychological tactics to get those feel-good, Stripe-pinging results
All while you have more time to work on the parts of your business that energize you instead of getting bogged down by things that needlessly drain you and your launch #s writing your own launch copy.
Looking for someone like that? Phew, wouldāve been a liāl awkward if you werenāt. Luckily, I know just the launch copywriter.
Option No. 1
Launch Email Sequence
From $2,497 USD
Turnaround time: typically two weeks
1-hour Kick-off Call
Voice of Customer collection
Sales sequence strategy + outline
8-10 emails
2 rounds of edits
Delivery schedule
One week of email or Voxer support post-Doc-drop
Launch debrief
A done-for-you launch sequence that crushes your audienceās objections, calls out those pesky Qs lingering in the back of their minds, showcases your authority, sets you apart from all ze other options, and helps the right people click on over to the sales page.
This custom service is for you ifā¦
Youāve at least beta-tested your offer (+ have the social proof to back it up) and are ready to sell to a honed-in target audience
Youāve got a pre-launch strategy in place to drive your audience to your email list
You donāt want to spend another minute fighting off a panic attack because youāre not sure what to put in your emails to make them work
You want to increase your email #s from your last launch
How it works: Youāll fill out the almighty onboarding goodies and shoot over all VoC data you have. (Donāt have any? Donāt worryāIāll send out a customized survey to get it.)
After our Kick-Off Call, Iāll send over the strategy outline for you to approve to make sure weāre on the same page.
Once you approve, Iāll begin writing your ~dream~ sales sequence and have it back to you in about one and a half weeks. Then weāll start the editing/tweaking process to make SURE youāre head-over-heels in love with your sales sequence. Like, omg-I-would-buy-this-myself type of in love. (Approx time: one week.)
After that, you better break out the tiny drink umbrellas, because your sales sequence is d-o-n-e. After the happy dancing slows down, weāll set up a Debrief Date (within a week of your launch ending). Here, weāll cover how your launch went and what could be done in the future to make it EVEN BETTER.
And if you need any support in the week after your sequence is done? Shoot an email or Voxer message my way. I wonāt leave you hanginā.
Option No. 2
Sales Page
From $2,497 USD
Turnaround time: typically two weeks
1-hour Kick-off Call
Voice of Customer collection
Sales page strategy + outline
Long-form sales page
2 rounds of edits
One week of email or Voxer support post-Doc-drop
Launch debrief
Every piece of your launch funnel comes down to this bad boy: the page with the āBuy Nowā button plastered on it. After all the months youāve spent to get here, itās time to dig in and sell with pretty words that pack a conversion punchānot cross your fingers and hope a Hail Mary works.
This custom service is for you ifā¦
Youāve at least beta-tested your offer (+ have the social proof to back it up) and are ready to sell to a honed-in target audience
You have a pre-launch strategy to drive your audience to the sales copy
You want the hardcore strategy + selling portion of your launch put into the hands of a copywriter who actually cares so you can connect with your audience, hype up your offer, and take a breath
You want to increase your #s from your past launch(es)
How it works: Youāll fill out the almighty onboarding goodies and send over all VoC data you have. (Donāt have any? Donāt worryāIāll send out a customized survey to get it.)
After our Kick-Off Call, Iāll send over the strategy outline for you to approve to make sure weāre on the same page.
Once you approve, Iāll begin writing your ~dream~ sales page and have it back to you in about one and a half weeks. Then weāll start the editing/tweaking process to make SURE youāre head-over-heels in love with your sales page. Like, omg-I-would-buy-this-myself type of in love. (Approx time: one week.)
After that, you better break out the tiny drink umbrellas, because THE BIGGEST PART OF YOUR LAUNCH is d-o-n-e. After the happy dancing slows down, weāll set up a Debrief Date (within a week of your launch ending). Here, weāll cover how your launch went and what could be done in the future to make it EVEN BETTER.
And if you need any support in the week after your sequence is in its final Google Doc form? Shoot an email or Voxer message my way. I wonāt leave you hanginā.
The Promise
Proven Methods
Your done-for-you sales page and/or launch sequence are anchored on tried-and-true copywriting techniques and formulas, ethical psychological tactics, and careful strategyānot guesswork.
Pure Dedication
I only write for brands I 100% believe in. What does that mean for you? Well, even though I canāt reach the fangirl status exclusively reserved for the CEO, I pour my heart, soul, and mind into your brand just the way I do for mine.
Partnership
Iām not some flakey freelancer whoās going to toss you a bleak Google Doc that looks like your kidās macaroni tree and then be like:
āTil agreement terms do we part, Iām your launch copy partner, and I wonāt leave you hanging.
FAQs
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My answer to that question depends on two things:
1) Have you validated your offer (aka at least beta-tested it)?
If the answer to that Q is yes, then hell yeah. Jump aboard and letās amp up your launch #s.
But if the answer to that Q is no, I would recommend you validate your offer before you launchāperiod. Much less before investing your hard-earned money in a launch copywriter.
Having a crystal-clear vision of your dream audience + social proof is paramount in selling your offer. The whole idea is to combine your voice with what your dream audience is actually saying, thinking, feeling, wanting, and hating. Thatās when you get copy that feels good to you and connects and converts.
Without it, youāre basically throwing darts in the dark, and I want you to have a feel-good, sold-out launch. Not a lose-your-mind launch where you hear a *womp womp* when you check your launch #s.
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Sure do! Typically, I require 50% upon contract signing and the remaining 50% due at the time of our project kick-off call. But if you need something a ālil different, Iām more than happy to find a solution that works for both of us. š
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The average turnaround time is three weeks from our kick-off call. So if you have a target date for a launch, better hop in sooner rather than later.
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Writing sales sequences and pages is what lights me up, but if you need something different, just include that on the Copy App, and weāll see what magic we can make happen. š
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Cool beans. Let me know that in the app so I can look at ye āol calendar and find a spot that works for both you and me.
